Howes Lubricator Welcomes New VP of Marketing

North Kingstown-based Howes Lubricator worked with business succession and growth expert, Standish Executive Search in Providence, to select a new Vice President of Marketing. A broad national search was conducted over the last several months to identify the ideal candidate for this executive role, leading to the hiring of Phil Colacchio of Barrington. Colacchio will lead product and marketing strategies for the 98-year-old company.


“Standish Executive Search worked with Howes Lubricator to find the candidate that would have a similar customer-focused approach, combined with the ability to obtain results in moving the company toward its sales and growth objectives,” said Stan Davis, Founding Principal of Standish Executive Search. “We recommended Phil Colacchio to Howes Lubricator based on his strong track record in both sales and marketing coupled with his hands-on approach.”


Colacchio is a strategist with 15 years of experience in marketing, most recently as Director of Global Marketing for Titleist Golf Gear. His strategic planning abilities are complemented by a strong consideration and understanding of consumer value creation and entrepreneurial spirit. Prior work includes companies such as Newell Rubermaid and ACCO Brands among others. He is a graduate of the University of Vermont.


“We are thrilled to have Phil Colacchio join our team, and we believe his track record of success speaks to his ability to bring about measurable results for Howes Lubricator,” said Erika Howes, Vice President of Business Development at Howes Lubricator. “As a 98-year-old company, we are constantly striving to find new ways to serve our customers, and Standish really understood that we were looking for someone who would fit into our culture while also helping us to grow our revenue and profitability. We are confident Standish has found the right person to help us grow our business.”


Founded in 1920 by Wendell V.C. Howes, Howes Lubricator is a fifth-generation family business that produces a specialized line of preventive maintenance products formulated for diesel-engine owners and operators. The company’s state-of-the-art oil additives, fuel additives and multi-use lubricants are used worldwide.

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